You searched for: "*"
The results has been filter on Tags containing Comparative Research.
ANA has found 325 results for you, in
285 ms.
Currently showing results 199 to 207.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
A comparative assessment of the costs and benefits of single location and multiple location telephone interviewing for multi-national research
The aim of this paper is to assess the comparative costs and benefits of single location and multiple location telephone interviewing for multi-national research projects. Special attention is paid to studies involving two or more European countries,...
Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Nick H. Sparrow
Company: Marplan Forschungsgesellschaft mbH
June 15, 1984
Research papers
Some practical guidelines for selecting an appropriate perceptual mapping technique
This paper addresses some of the issues pertinent to the mapping process with the aim of simplifying the choice of alternatives. A number of commonly used and recently developed mapping methods are systematically compared by partitioning the mapping...
Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Author: Dhruba Gupta
June 15, 1984
Research papers
The contribution of intermedia response technique to media comparison
Starting from a case history and supported by similar studies the paper shows how media comparison is measurable and what factors influence intermedia equivalence. Sophisticated media-planning models suppose media equivalences hypotheses. The case...
Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: François Embs
June 15, 1984
Research papers
The cost comparison of market research in Western Europe
One of the things which has consistently puzzled international researchers over the years has been the relationship between the costing of the same job in different countries. This paper represents an attempt to collate a number of job cost...
Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Peter J. Hayes
June 15, 1984
Research papers
Character of market research
The objective of this paper is to examine the character of market research in the CMEA countries by comparing it with those of the western market economy and Arab countries. The leading idea for the examination is that the planning system of a...
Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Uolevi Lehtinen
June 15, 1984
Research papers
A critical comparison of simulated test market models
This paper is addressing STMs from the users point-of-view; it starts working out which are the similarities and which are the important differences between the models. Two main types of models are then compared in more detail, and the paper ends...
Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Juergen Schwoerer
June 15, 1984
Research papers
Breadline Britain
The paper describes and analyses two case studies, one at national and the other at local level. These examine contemporary living standards and public attitudes to poverty at a time of economic recession and strain on the welfare state in Britain,...
Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Stewart Lansley, Brian Gosschalk
June 15, 1984
Research papers
